Begin at the Beginning
When you begin your social media marketing (hell, when it comes to promoting your business in general) it’s important that the business answers three basic questions in just about every post, blog or message you send out across the ether: Who are you? What do you do? What’s in it for the reader? Failure to send this information to... Read More »
Why is color so important?
Color can convey more meaning than text and imagery combined. The right colors can do wonders for a logo, a brochure, and a website. What might look good in print, might look awful on a computer screen. But before burning all your logo creating hours on the difference between ivory, eggshell, and off-white, consider a few things: 1. Color... Read More »
Game-changers
Click on this link and you’ll see an example of a professional athlete doing something that in the parlance of sport is “sick”, i.e. exciting, scary, disturbing and game-changing. If you’ve never played this game before you still have to admire the skill of Mr. Granlund. It’s amazing stuff. It’s even more impressive if you’re a hockey player. Because... Read More »
Pei Wei Asian BBQ
We’ve been touting the merits of our “Live to Hard Drive” and “Live to Web” video productions for a couple of years now. You know, these are the videos that we shoot and send either straight to a hard drive for web posting or we steam live to the web for immediate, real-time viewing? They are high-end video productions... Read More »
Five basic steps. One simple plan.
In the last four years, things have changed considerably for businesses of every size and shape. Credit is tighter, costs are higher, the sales cycle is longer and the margins are thinner. Almost nothing is certain anymore. Except for this: We build and promote brands so we sit right at the center of the advertising and communications world. And... Read More »
First post after our last blast
We definitely raised awareness with our “Last email blast” on Thursday. And while I admit that the headline was intended to attract attention from both the people who would miss us and those who wouldn’t (hey, the competition for ad agency dollars is brutal) the results are in. And I’m happy to share because I think it’s important you know... Read More »
Dilbert Genius
Whether you like Dilbert or not, you have to admit that every so often he captures a work sentiment we all experience. The attached is one of those that I’m finding haunts business owners and execs alike: the fear that your business or department is being left out of this new technological evolution can keep you up nights. And... Read More »
The End of the Ad Agency As We Knew It
Ahhh, the critical first post; that brief and fleeting opportunity to impress you with my wit, extensive knowledge, incredible insight, irreverent humor, remarkable graphics, incredible added value, or if the stakes are really high - maybe even bribe you with the promise of a free iPad. Read More »
Nebulous Nomenclature
One of the biggest challenges we face in our industry today is coming up with terms to describe what we do using terms that that everyone understands. Recommending that a client engage in social media is often too vague and substituting “start a Facebook page” in its place can be too specific and irrelevant. We’re currently scripting video that... Read More »
SOPA – The Artist’s POV
Congress caved today and it looks like SOPA and PIPA may be DOA. That’s good news for now. But while the legal train has come off the tracks, we still have a problem. So before the discussion rides off into the sunset, we wanted to take a last shot at why something still needs to be done because this... Read More »
Wanna $top $OPA? Generate more
On its face, SOPA is presented as an attempt to protect the ownership rights of the people and companies that “create” entertainment. Content creators are angry about the fact that their products are being consumed and shared by people around the world; that their intellectual property rights are being not just neglected but that the concept of intellectual property... Read More »
Begin at the Beginning
When you begin your social media marketing (hell, when it comes to promoting your business in general) it’s important that the business answers three basic questions in just about every post, blog or message you send out across the ether: Who are you? What do you do? What’s in it for the reader? Failure to send this information to... Read More »
First Post of 2012 – Runway 21...
Runway 21 Studios is full-service advertising agency and production company. As a result, we create content: art, graphics, print, and video for static and dynamic media. Because we create content, we must understand each and every one of the delivery “platforms” – the channels through which the art flows. That includes everything from traditional broadcast to new media –... Read More »
Runway 21 Studios Launches...
After ten years in our Scottsdale studio, we decided it was time to apply our skills and resources to promoting a place we really feel deserved it: the Scottsdale Airpark. So, we’ve launched a new Website to do just that. Scottsdale Arrivals went live three weeks ago and we have to say – it’s a great site, even at... Read More »
Why is color so important?
Color can convey more meaning than text and imagery combined. The right colors can do wonders for a logo, a brochure, and a website. What might look good in print, might look awful on a computer screen. But before burning all your logo creating hours on the difference between ivory, eggshell, and off-white, consider a few things: 1. Color... Read More »
Game-changers
Click on this link and you’ll see an example of a professional athlete doing something that in the parlance of sport is “sick”, i.e. exciting, scary, disturbing and game-changing. If you’ve never played this game before you still have to admire the skill of Mr. Granlund. It’s amazing stuff. It’s even more impressive if you’re a hockey player. Because... Read More »
Measure Twice Tweet Once
As the owner of the studio I’m a businesses person first and a creative second. There are those days when I’m a creative first and a business person second but those are not the days that we turn out our best stuff. I know that when it comes to layout, design, etc. I leave that to the people here... Read More »
Don’t Assume. Ask.
Our most recent email blast (tellingly sent under the subject line: Last Blast) was an homage to the day when email was THE de facto way to communicate. I remember getting 400 emails a day – wtf? But as we mentioned in that missive (which resulted once again in our MailChimp account being suspended!) those days are so done.... Read More »
Twitter Business – or the lack...
Twitter Business – or the lack thereof… If you’re running a small to medium-sized business, one of those businesses that barely has a marketing budget let alone a line item in the marketing budget for social-media, you’re probably not spending much time managing your Facebook or Twitter accounts. But while the social media marketing sits on the back burner,... Read More »
The End of the Ad Agency As We Knew It
Ahhh, the critical first post; that brief and fleeting opportunity to impress you with my wit, extensive knowledge, incredible insight, irreverent humor, remarkable graphics, incredible added value, or if the stakes are really high - maybe even bribe you with the promise of a free iPad. Read More »
Students Against Destructive Decisions...
SADD Client Information Read More »
First Things First
First Things First is arguably one of the Arizona’s most critical NGOs. Charged with promoting the health of children aged 1 – 5, they face a monumental task of getting their word out statewide, into a diverse array of communities and cultures. We have helped with everything from creating Annual Reports and designing collateral materials to producing instruction videos.... Read More »
Fast, Cheap, Good or Smart? ALL OF THE...
When I initially floated the concept of Fast, Cheap, Good or Smart in an email marketing piece several months ago, I created a much bigger controversy than I intended. It seems that some people still believe that the axiom, “Fast, cheap or good – pick two,” is sacrosanct. They believe that any client who expects to get all four... Read More »
Success is Mandatory
This is post number two. Read More »
Do More with Less
This is post number four. Read More »
Just because the Economy sucks…
Yeah, that was admittedly a bit cheap. I really don’t like to rely on controversial words placed strategically in a headline to get your attention but, hell – desperate times call for desperate measures. If I could have found a way to weave the word sex into the headline without the PC police hauling me in, I would have. ... Read More »
MEDIA IS CHEAP. INVEST IN YOUR...
You would think that given all the free information and entertainment floating around in space, traditional broadcasters and publishers would be wandering around empty studios mumbling, “Dude, where’s our audience.” But surprisingly, the companies most impacted by all-the-time, free news and entertainment are actually embracing the change. A recent article in the OnLine Media Post indicates that, “During the... Read More »
Catholic Tuition Organization Diocese...
Catholic Tuition Organization Diocese of Phoenix (CTODP) is one of our oldest and most revered clients. CTODP is responsible for generating and distributing scholarship funds so that some of the state’s most-deserving children have the chance to get a Catholic education. In our six-year relationship we have created and produced a myriad of materials. Read More »
Blinking Ice
For almost four years we worked with one of the most forward-thinking state agencies in the country. We developed complete campaigns that included Expect the MAX; Safe, Sensible and Sober, Blinking Ice, Always Prepared. Always aware. These campaigns had an incredible impact on driver behavior and included virtually every element of both tradition and contemporary messaging strategies. Read More »
