Blog
The first and third Thursday of every month at 9:30AM we’re treating visitors to FREE Donuts and Coffee here at the studio. Why? Because we want you to see all the new audio and video technology we’ve added. Because you have to see it to believe. But that’s ALL we want you to do. No hard sell, no big...
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Runway 21 Studios is excited to announce the production of an OHV safety video for Arizona Game and Fish Department. Much like our previous educational videos, “Splash – Boating Safely in Arizona” and “Bait & Switch”, One Short Ride steps outside of the mold of traditional educational films and delivers safety messages in an entertaining and dramatic way. This movie will engage everyone from new...
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One of the biggest challenges we face in our industry today is coming up with terms to describe what we do using terms that that everyone understands. Recommending that a client engage in social media is often too vague and substituting “start a Facebook page” in its place can be too specific and irrelevant. We’re currently scripting video that...
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Congress caved today and it looks like SOPA and PIPA may be DOA. That’s good news for now. But while the legal train has come off the tracks, we still have a problem. So before the discussion rides off into the sunset, we wanted to take a last shot at why something still needs to be done because this...
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On its face, SOPA is presented as an attempt to protect the ownership rights of the people and companies that “create” entertainment. Content creators are angry about the fact that their products are being consumed and shared by people around the world; that their intellectual property rights are being not just neglected but that the concept of intellectual property...
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When you begin your social media marketing (hell, when it comes to promoting your business in general) it’s important that the business answers three basic questions in just about every post, blog or message you send out across the ether: Who are you? What do you do? What’s in it for the reader? Failure to send this information to...
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Runway 21 Studios is full-service advertising agency and production company. As a result, we create content: art, graphics, print, and video for static and dynamic media. Because we create content, we must understand each and every one of the delivery “platforms” – the channels through which the art flows. That includes everything from traditional broadcast to new media –...
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After ten years in our Scottsdale studio, we decided it was time to apply our skills and resources to promoting a place we really feel deserved it: the Scottsdale Airpark. So, we’ve launched a new Website to do just that. Scottsdale Arrivals went live three weeks ago and we have to say – it’s a great site, even at...
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Color can convey more meaning than text and imagery combined. The right colors can do wonders for a logo, a brochure, and a website. What might look good in print, might look awful on a computer screen. But before burning all your logo creating hours on the difference between ivory, eggshell, and off-white, consider a few things: 1. Color...
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Click on this link and you’ll see an example of a professional athlete doing something that in the parlance of sport is “sick”, i.e. exciting, scary, disturbing and game-changing. If you’ve never played this game before you still have to admire the skill of Mr. Granlund. It’s amazing stuff. It’s even more impressive if you’re a hockey player. Because...
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